little exercise _ creating association

Last week Elif Ayiter gave us an exercise for us to go little beyond. She asked us to pick three or more images having no relation or similarity by subject or looking means between each other. So we were asked to create an association between those images and to come up with a logo which would refer to all images. At first it seemed a hard task to do, because finding assocaiton between very unrelated subjects, images and to create a logo from that chaos wasn't the easiest thing to do. But then i realized that i didn't have to think 'logically' or wisely and then select the images. I decided to pick randomly and then create a relation out of them. So i started to look around in acemi çaylak's facebook page and i chose these three images that i thought i could come up with something.

#1

The whole process began with the second image. A boy in a military suite, standing next to his widow mother who is holding on to the empty military coat of her martyr husband; war summary. I don't know when or where this photograph was taken but it gets to convey the message to the viewer just in seconds. Little boy tries to act tough, to stand like a proud soldier, his mother seems to me that she barely stands. Her anger and her grief are directly transmitted to us through the objective of the camera. This photograph tells us the casualties of war, what it causes, what it lefts behind. When i saw this i directly thought of a camera which brought me to the first image. Very lastly i bumped into the last image giving a direct message to the viewer; smile. Then i thought of a company who takes care of families who lost their fathers, husbands, brothers in war. The company work internationally but would be based in Switzerland since it's the symbol of impartiality. Also the country leads the Red Cross movement and has a strong economy to support all attempt to preserve human rights. My fictional company has several offices in every continent. Finds families who have serious damages, economic or moral casualties and take them under its protection by providing a home if it's necessary, provide food and scholarships for children. Economic support is also provided by the company for the medical treatments and this fund will last till the family gets on its feet. The basic idea is to get these families out of the negativity and desperation war creates. Main goal is to put a little smile on the faces, a glitter on the eyes telling the world that they're ready to move on and live their lives no matter what. 

At first i thought of using a military patch in the logo but that would be a direct connection and we don't want that. Then i thought since its an international company trying to spread hope throughout the world, i drew a world and put cokes of tree in it implying the spread. Company's name is ActToChange.

#2

I wasn't sure if i went crazy with the exercise so i decided to give it another try with these images. I first noticed the sarcastic third image and when i saw the heroic grandma image i came up with a zombie protector company. I thought of a company who tries to protect people from zombie invasions in a certain town somewhere in the world. Most working employee would be the grandma. She is the hero in the town, when the company sees a coming danger they give the signal to grandma through the pipe and she moves. The general story could be like this; while mother and daughter having their meal the sound from the huge pipe is heard. Daughter asked her mother why the pipe was making that sound then the mother would reply as 'because zombies are coming, dear'. Mother is calm and happy because she knows that grandma would come in seconds and prevent bad things from happening. First thing comes to my mind, not surprisingly, a zombie face or creepy dead eyes. First i did some eye sketches and put a cross on them and the result of course was too cliché. Then i decided to combine the exclamation with the signal. Company's name is Zombileştiremediklerimizden Misiniz.