Corporate Identity - Initial Ideas

This year our first project is to find out some fictional names for fictional sectors. We have to come up with some creative Turkish words which would look visually compelling to the eye. Here is a glimpse of what i came up with.


SECTOR I: F&B

Restaurant
1. MECNUN
2. EFLATUN
3. LATİFE

The concept
Delicious Turkish food made with olive oil. The amounts are little, so the recommendation would be to order many different kinds of food. For example; two pieces of steak with goat cheese, two plates of kısır, one plate of mash potatoes. The main idea is to taste all little by little while drinking a glass of wine. The customer will be sated with but will have the place for the delicious, original desert. The size of the restaurant will be small, probably only ten tables, to create a sense of intimacy and warmth. Every single piece that will be used have to be very subtle and minimal. The main colors will be beige, white, brown and navy.


Breakfast House
1. TAVADAN
2. RAFADAN
3. AĞAÇKAKAN

The concept
There will be only breakfast. The variety of cheese and jam will be very wide. The breads and eggs will be provided from precise regions. Everything will be, of course, organic and fresh. In weekdays the breakfast house will be open between 09:00-11:30, in weekends it will be 10:00-13:00. In the house, the regional impression will be felt and the clients will be having their breakfasts in a natural, fresh environment. The tables, forks, knifes and most of the used materials will be wood.



SECTOR II: Entertainment

Bar / Lounge
1.DERBEDER
2. ZELZELE

The concept
Opposite of the names, the bar will be a popular hangout for the middle aged people. The target range is working people aged between 25-45. The bar will be the place to relax where you have few drinks with your friends and meanwhile you can also meet some people from other sectors or who do the same jonas you do, who have the same interests as you have. This is the place where you can listen to new and fresh compilations of lounge music. The place will be open only between 19:00-23:00, because the main idea is not to get drunk or stay in a same place for hours and hours. The focus here is to make people have a good relaxing time.